Nykaa Fashion expands brand portfolio with launch of Snitch

Nykaa Fashion, a multi-brand fashion platform has expanded its brand portfolio with the launch of menswear brand Snitch.

With this partnership, Snitch will offer a wide range of collection including shirts, t-shirts, cargo pants, jeans, trousers, joggers, winter wear, suits, blazers, and accessories through the Nykaa platform.

Commenting on the partnership, Adwaita Nayar, executive director CEO Nykaa Fashion in a statement said, “At Nykaa Fashion, our mission is to bring the best of fashion from across the country onto one dynamic platform, offering customers unparalleled variety and choice. We are delighted to welcome Snitch to our growing menswear portfolio, a brand that resonates with the modern man through its bold, trend-driven, and effortlessly stylish designs.”

Siddharth Dungarwal, founder CEO of Snitch added, “Our goal has always been to bring trend-driven, effortlessly stylish menswear to those who dare to stand out. Partnering with Nykaa Fashion allows us to take our versatile, high-street-inspired collections to a wider audience, helping more men embrace their personal style with confidence.”

Launched as a digital-first brand, Snitch currently has an offline footprint of over 40 stores across India and aims to reach 100 stores by this year.