Nykaa expands retail presence with store in Mumbai

Nykaa, a beauty and lifestyle retailer has expanded its retail presence with the opening of its largest Luxe store at Phoenix Palladium in the city of Mumbai.

The store spread across 3,000 sq ft will house over 50 premium global and homegrown brands, including Dior, Charlotte Tilbury, M.A.C, Kay Beauty, Nykaa Cosmetics, Pat McGrath, Yves Saint Laurent, Murad, Tom Ford, Kilian, Paco Rabanne, Shiseido, and Estée Lauder among many others.

Additionally, the store will offer AI-powered services like virtual try-ons and personalized skin consultations.

Commenting on the launch, Anchit Nayar, executive director and CEO of Nykaa Beauty in a statement said, “Every Nykaa store reflects our unwavering belief in making beauty more accessible and experiential. The Luxe store at Phoenix Palladium is not just our largest but also our most ambitious endeavour yet. With its elevated design and world-class aesthetics, we’ve created a first-of-its-kind space that brings the essence of international beauty shopping to India.”

“From exclusive global brands to personalized services, this store is a destination that champions the diversity and inclusivity of beauty while redefining the luxury retail experience,” he added.

Founded in 2014, Nykaa is one of India’s leading beauty retailers serving over 37 million customers through its online platforms and offline stores.