Nordgreen names Harnaaz Sandhu as brand ambassador for India

Nordgreen, the Danish watch brand has signed former Miss Universe, Harnaaz Sandhu as its new brand ambassador for the Indian market.

With this association, the brand aims to strengthen its connect with its customers in India through various initiatives and campaigns.

Commenting on the association, Sana Khan, co-founder of Riveram India (exclusive distributor for Nordgreen watches in India) in a statement said, “We are excited to have Harnaaz Sandhu on board, who made our country proud by winning the Miss Universe title in 2021. Her journey mirrors our brand’s values of resilience, grace, and the power of dreams. We believe this synergy will inspire many to embrace their unique stories and strive for greatness.”

Harnaaz Sandhu added, “I am thrilled to partner with Nordgreen, a brand that beautifully combines Scandinavian elegance with a commitment to respect and responsibility for future generations. Their dedication to quality craftsmanship and social responsibility resonates deeply with me.”

Founded in 2017, Nordgreen retails in India through its website and e-commerce platforms like Myntra, Tata Luxury, Ajio Luxe among others.