Nisara partners with Purplle to expand retail footprint

Nisara, a fragrance brand has partnered with beauty retailer Purplle to expand its retail footprint across the country.

With this partnership, Nisara’s fragrance products will be available in 16 Purplle stores nationwide including in key cities like NCR, Mumbai, Bangalore, and Kolkata.

Currently, Nisara generates majority of its sales through online channels with offline contributing around 10 percent to its overall sales.

The brand sees huge growth potential in expanding its physical retail footprint to connect with a wider audience.

Commenting on the partnership, Tarvinder Pal, co-founder CEO of Nisara in a statement said, “Expanding to offline stores marks a significant milestone in our growth journey. By bringing our products closer to consumers, we aim to enhance their shopping experience and accessibility to our range of clean, high-performing products.”

“We believe that this strong partnership with the Purplle store will not only strengthen our brand’s footprint but will also enhance the fragrance category range to consumers,” he added.

Nisara sells its fragrances through its website and e-commerce marketplaces like Myntra, Flipkart, Nykaa, Amazon among many others.