Newme launches store in Gurgaon’s Airia Mall

Apparel and accessories brand Newme has opened an exclusive brand outlet in Gurgaon. Located in the city’s Airia Mall, the store houses a wide array of youthful western wear for women with a striking pink interior. 

“Fashion in Gurgaon is soaring higher,” announced Newme on Facebook, sharing images of the new store. “Newme has arrived at Airia Mall. Walk in today and indulge in fashion that keeps you in the spotlight.”

The store houses both casual and party wear for women, with an array of trend driven separates and denim as well as occasion style dresses. In celebration of the upcoming festival of Valentine‘s Day, the store debuted with a wide selection of pink and ‘love’ themed clothing. 

In October last year, the brand announced its plans to open between 15 and 20 new brick-and-mortar stores in the remainder of the 2025 financial year. By expanding its brick-and-mortar footprint in India, Newme aims to connect with more customers offline and focus on building its key markets. The brand is also continuing to ameliorate its online offering and launched 90 minute e-commerce deliveries in select Delhi national capital region pin codes in September last year.

Entrepreneurs Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary launched NewMe as a women’s apparel brand in 2022. Launching new, trend-driven products on a weekly basis, the label targets the over 500 million Gen Z consumers across India and Southeast Asia and aims to make fashion accessible and affordable to young people.