NewMe launches 90-minute delivery in select pin codes

Youth focused fashion brand NewMe has launched 90 minute e-commerce deliveries in select Delhi national capital region pin codes through its mobile shopping app. The Karnataka based brand plans to expand the service to other Tier 1 cities in the coming two weeks.

“Our 90-minute delivery service isn’t just a milestone; it’s a testament to NewMe’s relentless focus on customer experience,” said NewMe’s founder and CEO Sumit Jasoria in a post on Linkedin. “Two years ago, the idea of delivering fashion this fast seemed impossible, but our commitment to listening to our customers has brought us here. This initiative marks a new chapter in how fast fashion brands can connect with their consumers.”
 
Shoppers can browse over 6,000 designs available for 90 minute delivery. Areas covered in the initial launch of the service include Gurgaon Sectors 37 and 40, DLF Cyber Hub, Dwarka, Palam Vihar, and Najafgarh.
 
In less than 30 minutes of launching fast deliveries, NewMe reported receiving over 100 orders and delivering many of these in under 25 minutes. NewMe will next launch the service in Mumbai, Bangalore, and Hyderabad.
 
Entrepreneurs Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary launched NewMe in 2022 to target the over 500 million Gen Z consumers across India and Southeast Asia. The brand launches new, trend-driven products on a weekly basis and states that it aims to make fashion accessible and affordable to young people.