New label Silchic launches first winter festive apparel line (#1686767)

New fashion brand Silchic has launched its first winter festive apparel collection for women after debuting earlier this year. The brand has launched the line on its direct to customer e-commerce store and aims to offer contemporary takes on traditional occasion wear. 

“We believe fashion should empower women to feel confident and beautiful, especially during special moments,” said Silchic’s co-founder Preetam Kumar in a press release. “Our new festive collection is for the modern woman who values both tradition and innovation. With a focus on exceptional craftsmanship and exclusivity, we have created pieces that are not only stylish but also versatile enough to be worn beyond the festive season.”

The collection had a diverse colour palette, ranging from ivories and pastel hues to bright reds and jewel tones. While some designs are classic interpretations of sarees and anarkali sets, others take a more fusion style approach with jumpsuits, short anarkalis, and saree sets featuring pants among others. 

The label aims to combine “timeless elegance with contemporary design,” and its target audience is fashion conscious premium shoppers. By launching a winter festive line, the brand aims to tap into the demand for winter wedding wear and further establish itself as a destination for contemporary women. “Each piece in the collection reflects Silchic’s commitment to quality, craftsmanship, and exclusivity, making it the perfect choice for women who seek both elegance and modern flair,” announced the label.