New Balance opens its first store in Bengaluru

Sportswear brand New Balance has strengthened its retail presence in the Indian market with the opening of its first store in the south Indian city of Bengaluru.

The store at Brigade Road spanning over two storeys features a thoughtfully curated selection of performance and lifestyle products including their iconic 1080, 550, 327 & 9060.

Commenting on the expansion, Radeshwer Davar, country manager at New Balance India in a statement said, “We are delighted to announce the opening of our first-ever store in Bengaluru, in the heart of the city, on Brigade Road. The Indian Silicon Valley boasts a youthful dynamism with some of the country’s most passionate sports fans, making it a great fit to our expansion journey in India. We would love for the people of Bengaluru to try out the New Balance experience at our newest store.”

New Balance was established in 1906 and is headquartered in Boston, US. The business reported a global sales total of $6.5 billion in 2023.