New Balance launches exclusive brand outlet in Kochi (#1685316)

Sports footwear and apparel brand New Balance has opened an exclusive brand outlet in Kochi. Located on the second floor of the city’s Lulu Mall, the store caters to both men and women and promotes an active lifestyle.

“Step up your game with the latest addition to Lulu Mall, Kochi,” announced the shopping centre on Facebook. “New Balance is now open, bringing you the best in athletic footwear and apparel. Come find your perfect fit at the new store on the second floor and elevate your sports style today!”
 
The store has an open façade, flanked by a digital screen which showcases the label’s latest launches, promotions, and collections. Inside the store, shoppers can browse New Balance’s signature colourful sneakers, displayed on dedicated walls, and choose from a selection of men’s and women’s sports and casual wear. The store has an industrial style white interior, punctuated by a red sneaker wall which reads “No Hype Needed.”
 
New Balance joins a host of Indian and international fashion and lifestyle labels in the Lulu Group Mall including Adidas, Jaypore, Lavie, Arrow, Lenskart, Wacoal, Baggit, Mia by Tanishq, Rare Rabbit, and Louis Philippe among others, according to its website. UAE based Lulu Group runs malls across India in locations including Hyderabad, Thiruvananthapuram, and Lucknow.