Neutrogena launches new survey on ageing and beauty concerns in India, partners with Nykaa for product launch

Skincare brand Neutrogena has found that 95% of the Indian women surveyed for its new report are actively seeking anti-aging solutions. Following on from its ‘Aging and the Indian Face: An Analytical Study of Aging in the Asian Indian Face’, Neutrogena has partnered with Nykaa to launch a new product line to address the concerns it brought up.

“Skin aging is one of the leading skincare concerns faced by Indian women,” said Kenvue’s business unit head of essential and skin health and beauty and vice president of marketing Manoj Gadgil in a press release. “With women becoming more health and skin conscious, they are actively seeking solutions to reverse signs of aging to give them younger looking skin. We are delighted to launch Neutrogena’s Visible Repair Range, a science-backed solution with efficacious anti-aging ingredients that is designed to address the unique skin aging needs of Indian women ensuring visible improvements along with a superior beauty experience.”
 
Neutrogena’s survey found that two in three women believed that fine lines and wrinkles are their top skin concerns related to aging. Although 75% of women surveyed identified fine lines and wrinkles as early signs of aging, only 42% are currently using specialised anti-aging products.
 
In response to these findings, Neutrogena has launched its Visible Repair Range of anti-aging products in association with multi-brand beauty giant Nykaa. The product line will subsequently roll out across numerous multi-brand retail chains across India.
 
“As women, we share common concerns about fine lines and wrinkles,” said board certified cosmetic dermatologist Dr Jaishree. “Most women rely on general skincare products such as moisturisers, sunscreens, and serums. We aim to enhance awareness and availability of effective anti-aging solutions. By educating women on early skin care intervention and the benefits of targeted anti-aging products, we can help them achieve their skincare goals. Neutrogena’s Visible Repair Range is specifically designed to meet these needs, offering advanced solutions for younger-looking skin.”