Swiss Health & BioBeauty announced on Friday international supermodel and philanthropist Natalia Vodianova has become a key shareholder in its Niance beauty brand.
Terms of the investment were not disclosed.
Based in Zurich, Niance is a luxury skincare and nutritional supplement brand known for its Fernesse biotechnology, which enables the release of full Triple-Biotics (prebiotics, probiotics, and postbiotics), to promote rejuvenation and healthy aging.
“In early 2021, I was introduced to Niance and immediately felt a deep connection with its philosophy and products. Niance stands out from the hundreds of skincare products I have tried,” said Vodianova, who is also married to LVMH heir, Antoine Arnault.
“Being active in modeling, social activities, and traveling, my skin is constantly stressed by makeup, lights, and pollutants. The Niance products help me restore a glowing skin and overall health vitality.”
Niance hero products include its Premium Glacier Facial Cream, and its Genr8 Biotic Supplements Vitality which boosts energy levels, supports gut health, and enhances overall well-being.
“Our growth is driven by heavy investment in innovation and the quality of our products, garnering a loyal customer base globally,” said Marnix Ettema, CEO of Niance.
“Despite minimal marketing, Niance is now present in about 30 countries, with an exceptionally high repeat purchase rate of 71% online. Our clients include doctors, celebrities, and high-profile individuals who endorse our products genuinely and unpaid.”
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