Nasher Miles launches campaign with Rishabh Pant (#1682194)

Nasher Miles, a luggage and accessories brand has launched a marketing campaign featuring Indian cricketer Rishabh Pant.

The campaign titled, ‘The trip starts with Nasher Miles’ comprise of three ad films showcasing the brand’s globally inspired collections namely, Paris, Coorg, and Zanzibar.

The campaign targeted at millennials and Gen Z consumers will be launched across Google and Meta platforms.

Lokesh Daga, Co-founder & CEO of Nasher Miles, commented on the strategic partnership, “Rishabh Pant represents everything our brand stands for – unconventional, bold, and always ready to challenge the status quo. Just as he disrupts cricket with his extraordinary shots, we’re disrupting the luggage market by making travel gear a lifestyle choice, and not just a functional necessity.”

Rishabh Pant added, “Nasher Miles understands that travel is about the story you create, not just the destination. These bags are more than just luggage – they’re your travel companion, reflecting your personality and spirit of adventure.”

Nasher Miles is currently available across 700 retail outlets pan India as well as across all leading e-commerce marketplaces and Q-commerce marketplaces. It plans to open around 6 exclusive brand outlets by the end of the financial year.