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MyTrident earmarks Rs 1,000 crore capital expenditure for FY26, eyes premium segment for growth

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February 19, 2025

Home textiles business Trident Group announced its plans to triple its India business by 2027 at recent trade show Bharat Tex 2025, where it launched its Spring Collection with Bollywood celebrity Neha Dhupia. The business has also earmarked a capital expenditure of Rs 1,000 crore for the 2026 financial year. 

Neha Dhupia at Trident Group’s stall at Bharat Tex 2025 – TridentGroup- Facebook

Trident Group is confident that it can harness the desire amongst Indian consumers to create luxury in their homes to significantly expand its market share in the country. The business showcased its latest textiles at Bharat Tex 2025, where it announced its plans yo grow its textiles, yarn, and energy businesses, Trident Group announced on Facebook. 

“Glamour, grace, and a whole lot of style, the fabulous Neha Dhupia made our Spring Collection launch and Luxe Home by MyTrident unveiling even more special,” announced Trident Group on Facebook, sharing images of the business’ stall at recent trade show Bharat Tex. “From the ribbon-cutting to her radiant presence, it was an evening to cherish!”

The business has expanded its premium product offering with the launch of its latest Luxe Home designs, priced between Rs 4,000 to Rs 40,000, Indian Retailer Bureau reported. Trident Group plans to expand its retail touchpoint total to 10,000 pan-India up from its current total of 7,000 and is also exploring the corporate gifting sector. 

“The Indian home furnishings market is ripe for a luxury revolution, and MyTrident is poised to lead that charge,” said MyTrident’s CEO Rajneesh Bhatia, Indian Retailer Bureau reported. “We’re not just creating products; we’re creating experiences. The next few years will see us redefine what luxury home textiles mean in India. I think the market is incredibly aspirational. Often, when we launch a collection, we expect it to perform mainly in Tier 1 cities. But when I look at the numbers, I’m often surprised to see how well Tier 2 and Tier 3 cities are doing. This insight has motivated us to expand beyond our MyTrident collection, which is where Home Elegance comes into play. In 2025-2026, we will introduce this collection specifically for Tier 2 and Tier 3 cities.”

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