Myntra launches Mynshakti initiative to support women entrepreneurs

Flipkart-owned fashion e-commerce platform Myntra has launched its women seller program ‘Mynshakti’ to empower women entrepreneurs across India.

With this initiative, Myntra will provide women entrepreneurs with the necessary tools, resources, and mentorship to help them succeed in the e-commerce space.

In its pilot phase, Mynshakti plans to onboard approximately 100 women sellers and provide personalized support to ensure seamless integration onto Myntra’s platform.

Commenting on the initiative, Govindraj MK, chief human resources officer at Myntra in a statement said, “Mynshakti is a natural extension of Myntra’s She E-commerce initiative. Through Mynshakti, we are creating a dedicated support system for women entrepreneurs, equipping them with the right resources to navigate e-commerce.”

“This initiative is not just about business growth—it’s about enabling financial independence, fostering leadership, and driving meaningful change. We are excited to welcome a new wave of women-led brands to Myntra and look forward to seeing them flourish,” he added.

Women entrepreneurs interested in joining Mynshakti can apply through a survey link available in Myntra’s LinkedIn post about the program.