Myntra launches campaign with Ranbir Kapoor, Triptii Dimri

Myntra, a fashion and beauty e-commerce platform has launched a campaign titled ‘Fashion with caution’ featuring Bollywood actors Ranbir Kapoor and Triptii Dimri.

With this campaign, Triptii joins Myntra’s roster of celebrity ambassadors that include Shahrukh Khan, Kiara Advani, Ranbir Kapoor and Karan Johar.

The campaign will showcase Myntra’s extensive catalogue of Indian wear, celebrity-inspired looks, and international brands.

Commenting on the campaign, Triptii Dimri in a statement said, “I’m thrilled to be a part of Myntra’s journey to make fashion accessible, relatable, and aspirational. Being part of the ‘Fashion with caution’ campaign was an amazing experience. Fashion is not just about looking good it’s about feeling good, and Myntra makes that effortless.”

Abhishek Gour, director brand marketing at Myntra added, “At Myntra, our mission has always been to make fashion more inclusive, accessible, and innovative. With this campaign, we’ve taken a fun and fresh approach to highlight how Myntra’s diverse catalogue which enables you to look as fashionable as a celebrity, coupled with features like M-Express delivery is revolutionizing the way people experience fashion.”

The campaign will be promoted across Myntra’s website and social media platforms.