Myntra expects 1.6 times traffic increase during festive flagship sale

Flipkart’s fashion arm Myntra expects to witness a 1.6 times increase in online traffic compared to its regular levels during its flagship sale event the ‘Big Fashion Festival’, which launches on September 26, offering early access to ‘Myntra Insiders’ from September 25.

Myntra is confident that its festive flagship sale will draw more traffic to its e-commerce store and mobile shopping app, India Retailing reported. The business will slash prices on fashion, beauty, and lifestyle products and has partnered with Kotak Mahindra Bank to offer an additional 7.5% + 5% discount on purchases to shoppers using its co-branded credit card.
 
The sale will feature more than 75,000 styles in its ‘Myntra FWD’ segment, which is aimed at capturing the Gen Z consumer market, a fast growing demographic in India. Myntra will also offer significant discounts on approximately 470,000 products in its ‘home’ category and 70,000 styles in its ‘gifting’ segment.
 
“As we are set to kick start Myntra’s Big Fashion Festival, we are happy to make a massive selection of 3.4 million styles from among the best in the fashion, beauty and lifestyle industry available,” said Myntra’s senior director of revenue and growth Neha Wali, India Retailing reported. “With a spike in demand witnessed during earlier festivals like Ganesh Chaturthi, Onam, we are anticipating a notable increase in demand during BFF.”