Moxie Beauty partners with Nykaa to expand reach

Moxie Beauty, a direct-to-consumer haircare brand has partnered with beauty retailer Nykaa to sell its full range of products on the latter’s platform.

Along with the current lineup of products, Moxie Beauty will be exclusively launching new products on the Nykaa platform stating with its frizz fighting serum.

With this partnership, the brand expects to reach a broader audience and enhance its brand visibility in the Indian beauty sector.

Commenting on the partnership, Nikita Khanna, founder of Moxie Beauty in a statement said, “Our partnership with Nykaa is more than just about increasing sales; it’s about building deeper connections with consumers who are looking for thoughtfully formulated products to address their hair concerns.”

“We see Nykaa as a key partner in our journey to becoming a household name in the Indian beauty market. We believe this collaboration will help us to engage with a wider audience that values quality and efficacy in their haircare routine,” she added.

Launched in November 2023 by Nikita Khanna and Anmol Ahlawat, Moxie Beauty makes hair care products tailored for Indian hair textures.