Movado launches campaign with Sidharth Malhotra

Swiss watchmaker Movado has launched its latest campaign featuring its brand ambassador and Bollywood actor Sidharth Malhotra.

The campaign showcases a selection of watches from Movado’s Bold Quest, Bold Fusion, and Heritage Series will run across TV, digital, print, and social media platforms.

Commenting on the campaign, Xavier Gauderlot, president international at Movado Group in a statement said, “We wanted to ensure movement and motion was portrayed in the creative concept – a key element that defines Movado, while featuring designs from some of our most globally recognized collections. Sidharth Malhotra continues to be an exemplary ambassador, and we are proud to continue our partnership with him.”

Sidharth Malhotra added, “The brand’s unique ability to blend timeless elegance with a modern flair truly resonates with me. I am excited to collaborate with a brand that embodies such a distinctive blend of heritage, modernity, and innovation.”

The Movado Group has witnessed strong growth in India over the last two years through its association with sports and celebrities.