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Friday, November 8, 2024

Moon Boot makes sportswear debut with Adidas

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Nicola Mira

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November 8, 2024

Moon Boot has unveiled its first collaboration with Adidas Sportswear, marking the iconic Italian footwear brand’s debut in the apparel segment. The collection consists of items partly made using recycled materials, and is ideal for urban safaris in the winter months. It includes a range of looks including crop-top leggings, parachute trousers and a cropped oversized sweatshirt. Plus of course footwear, combining the comfort of snow boots with the agility of running shoes.

Moon Boot has launched its first head-to-toe looks with Adidas – DR

The high-top and low-top shoes are fitted with Adidas Boost cushioning and water-repellent uppers to keep the feet dry in winter conditions, while the Adidas Torsion System, integrated in the sole, enhances stability. The Collegiate jacket, inspired by American varsity style, is an oversize bomber jacket featuring skiwear-style details and bold, eye-catching graphics on the front and back, celebrating both brands’ emblems.

“This is an exciting moment for adidas Sportswear – our first brand collaboration – and we are thrilled to be joining forces with the iconic snowshoe specialists, Moon Boot,” said Aimee Arana, adidas global general manager sportswear & training. “Adidas Sportswear is all about blending sport performance with trending style, which is exactly what this capsule collection sets out to offer. The next-gen are all about tapping into functional fashion, and we want to help them do so with confidence and comfort. We can’t wait to see it hit the streets!” added Arana.

The new collection by Adidas and Moon Boot is launching on November 7 – DR

“It is with immense pride that Tecnica Group announces the partnership between adidas Sportswear and Moon Boot. Both brands have a long history that has shaped them, and as Tecnica Group we continue to strive for the creation of innovative, high-quality and unique products that can appeal to different kinds of customers. Entering the apparel realm for the first time is a significant milestone for Moon Boot, and we are thrilled to be collaborating with adidas Sportswear for this important opportunity,” said Alberto Zanatta, president of the Tecnica Group.

DR

The Adidas Sportswear collection in collaboration with Moon Boot will be available worldwide from November 7 on the Adidas and Moon Boot e-shops, in stores and via the Adidas app.
 

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