Moksha Aromatics launches ‘House of Moksha’ as luxury perfume brand

Fragrance business Moksha Aromatics has announced the launch of luxury perfume brand ‘House of Moksha.’ The label’s maiden collections of vegan, cruelty-free products titled ‘Oud Collection’ and ‘Signature Scents’ have gone live on House of Moksha’s new direct to customer e-commerce store. 

“Fragrance is a silent yet powerful expression of one’s personality,” said House of Moksha’s founder, CEO, and creative director Ashish Khandelwal in a press release. “At House of Moksha, we strive to craft scents that not only enhance individuality but also resonate with the soul, creating a lasting impression.” 

House of Moksha’s fragrances are designed to blend Western and Middle Eastern inspirations with Indian ingredients. priced from Rs 2,750 and Rs 3,250 per bottle, House of Moksha’s maiden product offerings incorporate Indian essential oils such as Mysore sandalwood, vetiver, and Himalayan saffron and will also be available at select luxury retail outlets in India. 

“At House of Moksha, my goal is to create fragrances that transcend time, evoking cherished memories and unforgettable experiences,” said the business’ chief operating officer Kushank Rahul Gupta. “With a foundation in technical precision and a passion for exclusivity, I strive to craft scents that are not only exceptional in quality but also accessible to all, redefining the art of perfumery on a global scale.”