Mohey launches EBO in Jayanagar

Women’s ethnic and traditional brand Mohey has launched a new brick-and-mortar store in Bengaluru’s Jayanagar neighbourhood. Located at Fourth Block on 11th Main, the exclusive brand outlet houses the label’s bridal, festive, and everyday wear. 

“Elegance meets Indian wear at the new Mohey store in Jayanagar,” announced the brand on Facebook, sharing a video to showcase the new outlet. “Explore stunning details, vibrant colours, and outfits made for every wedding celebration… step into the Mohey store in Jayanagar and discover styles that make every moment magical. From dreamy fits to flawless details, it’s time to feel ready.”

The store houses a wide array of sarees, lehengas, and kurta sets as well as accessories such as handbags. Focusing on wedding wear, the brand launched its latest collection for the winter festive season at the new store. 

Mohey is a clothing brand by Vedant Fashions Limited, which also runs the men’s ethnic wear brand Manyavar. Mohey debuted in 2015 and counts over 600 brick-and-mortar stores spread across India as well as around 15 global stores in locations including the UK and US.