Miraggio launches second collaborative line with Gabriella Demetriades

Handbag brand Miraggio has launched a second collaborative collection with apparel designer Gabriella Demetriades of Deme by Gabriella. The women’s handbag line has gone live along with a campaign for ‘Masterpiece In The Making.’

“We are thrilled to introduce the second edition of our collaboration with Deme,” said Miraggio’s founder and CEO Mohit Jain in a press release. “With this collection, we aim to honour the modern woman’s sophisticated taste and dynamic lifestyle. This collection stands as a testament to enduring elegance and celebrates the fusion of elegance and personal flair and the power of personal style. Each piece is meticulously crafted to offer both aesthetic appeal and functionality, reflecting our commitment to quality and our desire to empower women to embrace their unique style with confidence.”
 
The collection is designed for the modern woman who mixes elegance with self expression, according to the brand. Models such as shoulder bags, totes hobo bags, satchels, and micro bags come in a neutral colour palette with pops of print and the collection is priced from Rs 2,999 to Rs 5,999. Demetriades herself stars in the collection’s campaign, which celebrates the journey of every woman.  

“Working with Miraggio on our second collection has been an incredibly rewarding experience,” said Gabriella Demetriades. “The collaboration with Miraggio allowed us to create bags that are perfect for the modern woman who knows what she wants. The synergy between Deme and Miraggio allowed us to create something truly special. This collaboration is a reflection of the shared values of both brands, aiming to provide women with bags that complement every facet of their lives. Each bag is designed to be a statement piece, and I believe they will become wardrobe staples for women who want to express themselves authentically.”