Miraggio launches limited edition accessories line for Valentine’s Day

Accessories brand Miraggio has launched a limited edition handbag collection to celebrate the upcoming festival of Valentine‘s Day. The brand has launched a dedicated campaign to promote the line which aims to challenge traditional notions of love.

“This Valentine’s Day, we want to celebrate the real you- the dreamer, the thinker, the feeler, the planner,” said the brand’s CEO and founder Mohit Jain in a press release. “This collection is about embracing the parts of ourselves that make us whole, whether we lead with emotion or logic, passion or practicality. We’ve created a range that is as diverse and bold as the women who wear them. Every piece is designed to empower you to carry your unique story with style.”

The collection has a bold colour palette of reds and blacks and products range from shoulder bags and micro bags to clip on bag charms and pochettes. Heart shaped bags and charm details celebrate classic Valentine’s Day imagery and corset inspired lace up details add a playful element to the collection. 

Handbags in Miraggio’s ‘Love Collection’ retail from Rs 2,999 to Rs 3,999 and have gone live on the label’s direct to customer e-commerce store. Gift sets containing multiple products from the line are also available as Valentine’s gifting options. 

“The campaign challenges traditional notions of love by addressing an often-overlooked truth: the internal conflict between our emotional and rational sides,” announced the brand. “It encourages women to embrace their dominant traits- whether they’re guided by their hearts or their minds- and celebrate the unique blend of qualities that make them who they are.”