Miniklub opens third brick-and-mortar store in New Delhi

Baby and children’s wear and accessories brand Miniklub has opened its third exclusive brand outlet in New Delhi in Paschim Vihar. The new store retails the brand’s full selection of products for babies to eight year-old children. 

The new store further strengthens Miniklub’s retail presence in Delhi NCR and gives local shoppers the chance to see and try out its products in person. The store has sections for baby and children’s clothing, toys, accessories, sleep wear, travel goods, and branded baby care products, Indian Retailer Bureau reported.  
 
Miniklub, which has a brick-and-mortar retail presence in 28 Indian cities, also recently opened an exclusive brand outlet in Chennai. The brand is part of the ‘First Steps Babywear’ family and its marketing focuses on the safety of its products. 

MiniKlub launched as a baby wear brand in 2013 and retails through its over 55 exclusive brand outlets. The brand is also present in 450 multi-brand outlets across the country as well as on a number of multi-brand online platforms including Ajio, Flipkart, Myntra, and Amazon India among others. The brand plans to continue to increase its focus on sustainability in terms of both manufacturing processes and packaging, according to its website.