MiniKlub continues pan-India expansion with Rajkot store launch

Baby wear, children’s apparel, and lifestyle business MiniKlub has bolstered its retail presence in Gujarat by launching a new brick-and-mortar store in Rajkot in the city’s R K World Tower at Shastri Nagar. 

“We are thrilled to bring Miniklub’s exceptional offerings to Rajkot,” said MiniKlub’s director Anjana Pasi in a press release. “Our commitment has always been to provide a wide range of safe and comfortable apparel and non-apparel items for newborns to eight-year-olds. We look forward to becoming a trusted destination for families in Rajkot and the surrounding areas.”

Along with its clothing ranges for girls and boys, the store also houses baby care products, footwear, toys, travel goods, and accessories among others. The store is designed to be a “one stop shop for parents,” according to MiniKlub. 

The brand has expanded its offline retail footprint significantly in recent months with store openings in cities including Pune, Ajmer, Bhopal, and Mathura. MiniKlub now counts 58 exclusive brand outlets in 26 Indian cities and plans to continue its pan-India expansion. 

MiniKlub is part of the house of First Steps Babywear and was established in 2013. Operating as an omni-channel brand, MiniKlub today has a presence in over 450 multi-brand outlets, along with its own brand stores. Online, the business retails from its direct to customer e-commerce store and on a number of multi-brand e-commerce platforms including Amazon India, Myntra, Flipkart and Ajio.