Milk Makeup launches in India with Sephora

Cosmetics and skincare brand Milk Makeup has launched in the Indian market, exclusively with multi-brand beauty retailer Sephora. The US brand held a star studded event to celebrate in partnership with Reliance Brands Limited.

“The arrival of Milk Makeup, NYC’s iconic and most awaited beauty brand exclusively at Sephora, warranted a welcome in true New York style,” announced Reliance Brands Limited on Linkedin. “From custom t-shirts and sketches that made for the coolest keepsakes to a neon graffiti wall where you could leave your mark, it was an evening to remember! Guests spilled the tea with co-founder Mazdack Rassi and got glam at a live makeover station featuring all-time Milk Makeup faves.”
 
Shoppers can now browse a selection of Milk Makeup’s colour cosmetics on Sephora’s India e-commerce store and in select brick-and-mortar outlets. The brand’s products include multi-use sticks, lipglosses, and face products among others.
 
Milk Makeup is a vegan and cruelty free makeup brand based in New York City, US and created by the founders of Milk Studios, according to its website. The brand has a youthful, minimalist aesthetic and its products are designed to be multi-functional for individuals on the go.
 
The business was founded in 2015 and has approximately 385 employees, RocketReach reported. Milk Makeup has a revenue of around $47 million and retails globally from its direct to customer e-commerce store.