Mia By Tanishq to focus on quick commerce, omni-channel retail for growth (#1683191)

Jewellery brand Mia By Tanishq is focusing on establishing its presence in the Indian quick commerce market for growth. The label also plans to continue to expand with an omni-channel strategy and use its online sales channels to connect with new customers.

“For us, omni is a big priority,” Mia by Tanishq’s marketing and e-commerce head Sampurna Rakshit told India Retailing when speaking at the Ekam Inclusivity Summit. “Quick commerce is a big priority along with giving the best brand representation online, which is not just a sales channel but also one of the biggest touch points for a consumer to experience a brand.”
 
Mia by Tanishq is keen to tap into the growing consumer demand for quick commerce across Indian metros. Quick commerce began with a focus on daily items such as groceries and personal care goods but an increasing number of fashion, beauty, and jewellery labels are exploring the sector for growth.
 
The brand has found that its ticket size is slightly larger for in-store purchases compared to e-commerce sales but that e-commerce is swiftly catching up. Quick commerce sales tend to have a lower ticket size but are becoming an increasingly important part of the Indian retail landscape.
 
Mia by Tanishq was established in 2011 and today counts 220 exclusive brand outlets across India and its direct to customer e-commerce store. The label also retails from more than 400 Tanishq jewellery stores and with a range of multi-brand e-commerce platforms such as Myntra, Amazon India, and Nykaa.