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Meta to launch Twitter-like app called Threads | Science & Tech News

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Meta Platforms Inc – the owner of Facebook, WhatsApp and Instagram – is set to launch a Twitter-like app called Threads.

Threads has been billed as Instagram‘s text-based conversation app and will allow users to keep the same username and follow the same accounts as they do on the photo-sharing platform.

The app is available to pre-order on the Apple App Store with photos of the new product showing a dashboard that looks similar to Twitter.

The preview of the Threads app Pic: Apple App Store
Preview of the Threads app Pic: Apple App Store

The Threads app is available to preorder Pic: Apple App Store
The Threads app is available to preorder Pic: Apple App Store

It appears the app will be free and has none of the new restrictions Twitter has announced.

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” the description on the App Store says.

It is set to be launched on Thursday, just days after Twitter’s executive chair Elon Musk announced a temporary cap on how many posts users can read on the site.

FILE PHOTO: Elon Musk, Chief Executive Officer of SpaceX and Tesla and owner of Twitter, gestures as he attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre in Paris, France, June 16, 2023. REUTERS/Gonzalo Fuentes/File Photo
Elon Musk

Musk also announced a slew of restrictions on Twitter, including the need to be verified to use TweetDeck.

The changes, which Musk said were designed to address data scraping, have sparked a fierce backlash from Twitter users and ad experts said they would undermine new CEO Linda Yaccarino, who started in the role last month.

Read more: Who is new Twitter chief executive Linda Yaccarino?

Several apps similar to Twitter including Bluesky and Mastodon have grown in popularity since Musk bought the social media site for more than £34bn ($44bn) in October.

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Meta chief Mark Zuckerberg and Musk have engaged in a bizarre rivalry with the pair agreeing to a physical cage fight last month.

Facebook Chairman and CEO Mark Zuckerberg attends the annual Munich Security Conference in Germany, February 15, 2020. REUTERS/Andreas Gebert
Mark Zuckerberg

Responding to a Tweet about the new app, Musk said: “Thank goodness they’re so sanely run.”

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