Mermade Hair debuts in Indian market with Tira

Haircare brand Mermade Hair has launched in the Indian market exclusively on multi-brand e-commerce platform Tira. The Australian brand’s selection of hair accessories and tools are now available to shoppers across the country. 

“I am so excited to bring our Australian hair brand to India,” said Mermade Hair’s founder Tara Simich in a press release. “The diversity and vibrancy of this country offer endless possibilities for creativity and innovation. I believe that every person here deserves personal, high-quality hair care that will reflect their beauty, and I’m excited to be part of the journey to healthier, more confident hair.”

The brand has launched a selection of 24 of its products on Tira’s online store including ‘no crease’ hair clips, claw clips, heatless curls sets, hair brushes, hair gem stampers, hair dryers, and hair straighteners among others. Products are currently priced from Rs 432 to Rs 8,879, enjoying a 20% off promotional discount. 

“With its arrival in India, Mermade Hair is set to redefine the hairstyling game, making salon-worthy hair achievable for everyone,” announced the brand in a press release. “At the heart of Mermade Hair’s philosophy is the belief that hairstyling should be effortless, enjoyable, and safe for your hair. That’s why all Mermade hot tools are crafted with advanced heat technology and ionic ceramic plating, ensuring effective styling while prioritising hair health.”

Mermade Hair aims to fill the gap between professional and home hairstyling and is keen to tap into the fast growing hair and beauty market in India. The brand first debuted as a digitally native brand powered by Instagram and counts over 450,000 followers on its Instagram account.