Mercedes-Benz partners with Tata Cliq Luxury to launch online lifestyle store in India

Carmaker Mercedes-Benz has collaborated with e-commerce platform Tata Cliq Luxury to launch its online lifestyle store in the Indian market.

With this partnership, Mercedes-Benz will offer its fashion and lifestyle merchandise across various categories.

The collection includes polos, t-shirts, jackets, sweatshirts, and hoodies. It plans to expand its offerings by launching Mercedes-Benz watches soon.

Commenting on the partnership, Gopal Asthana, CEO, Tata Cliq in a statement said, “The fashion and accessories category on the platform is of key focus and has been experiencing strong double-digit growth. As we continue to expand our offerings, we are thrilled to announce the launch of the Mercedes-Benz Lifestyle Store on Tata Cliq Luxury. Renowned for its exceptional quality and design, their collection on the platform includes a wide range of stylish apparel and model cars.”

Santosh Iyer, managing director CEO, Mercedes-Benz India added, “Mercedes-Benz is the most desirable luxury brand in India with emotions and aspirations of customers and brand enthusiasts intricately associated with the Star. Strongly valuing this aspiration, we are excited to collaborate with Tata Cliq Luxury, to offer the desirable range of Mercedes-Benz boutique items, genuine accessories and merchandise, seamlessly on its online platform.”

Tata Cliq Luxury, one of India’s leading lifestyle platform offers premium luxury brands across a range of categories including accessories, apparel, beauty, fragrances, fashion, handbags, home, footwear, watches and more.