Mattlook Cosmetics enters quick commerce with Swiggy Instamart

Mattlook Cosmetics, a colour cosmetics brand has partnered with quick commerce platform Swiggy Instamart for quick delivery of its products to customers across India.

With its entry into the quick commerce segment, the brand aims to expand its customer base and expects Instamart’s delivery service promise of 10 minutes to boost its sales.

As part of the collaboration, Swiggy Instamart will feature Mattlook’s best-selling range of products across all major categories that include face, lip, and eye essentials.

Commenting on the partnership, Yashu Jain, co-founder Mattlook Cosmetics in a statement said, “Collaborating with Swiggy Instamart we look at redefining the way customers shop for beauty care products. As we continue toward our goal of becoming a Rs 500 crore brand by 2028, we look forward to expansion, increasing our product portfolio, and strategic partnerships like this helping us reach our goal.”

Hari Kumar G, chief business officer at Swiggy Instamart added, “We are thrilled to onboard Mattlook Cosmetics to our platform, enabling customers to experience the joy of effortless beauty shopping. This collaboration reinforces our commitment to offering a diverse selection of high-quality products delivered at unmatched speed.”

Founded in 2017, Mattlook Cosmetics offers an extensive portfolio of over 1,200 SKUs and is present in 15,000 general trade outlets spread across 22 states in India.