Mathieu Baboulène is the new Director of Global Communications

The Milanese fashion house Versace, owned by the American group Capri Holdings, has recruited Mathieu Baboulène, its Director of Global Communications, from Kenzo, a man with extensive experience in the luxury sector. He will be working alongside Caroline Deroche Pasquier, Vice-President in charge of global communications, who was appointed at the beginning of the year.

 
This would not be the first time the French executive and Caroline Deroche Pasquier have worked together,  as before arriving at Kenzo in 2019 as director of public relations and global communications, they had already worked together at Givenchy and then at Coach.
 
Mathieu Baboulène holds a post-graduate diploma (DESS) in management of the luxury goods industry and arts and crafts from the University of Paris-Est Marne-la-Vallée and a master’s degree in business management from the University of Toulouse III. He began his career in communications in the 2000s, working in press and PR for Dries Van Noten, then joining Michèle Montagne’s communications agency, before moving on to Maison Margiela.
 
After Givenchy and Coach, he moved to Kenzo shortly before the Covid crisis, steering the house’s communications through a delicate period under two successive creative directors, first Felipe Oliveira Baptista, then Nigo. For the moment, no name has been announced as his successor at the LVMH group’s Japanese label.
 
Mathieu Baboulène’s arrival at Versace also comes at a key moment. The role is set to intensify in the coming months, with this appointment coming at a time of a merger, which was announced last summer, between the American group Tapestry (Coach, Kate Spade, Stuart Weitzman) and the Capri company, which in addition to Versace also owns Michael Kors and Jimmy Choo.