Mars Cosmetics to open up to 25 new stores this financial year

Beauty brand Mars Cosmetics plans to open up to 25 new stores in the 2025 financial year and bring its store total to around 66 by 2026 to reach shoppers across India as part of its omni-channel growth strategy. The business is also continuing to expand its product offering and has launched a new line of liquid lipsticks.

“By the end of August, our store count will be around 20,” said Mars Cosmetics’ director Rishabh Sethia, India Retailing reported. “We have committed to opening 20 to 25 new stores for this fiscal year, and I’m confident that we will achieve around 30 to 35 outlets by the end of the year… Looking ahead to 2026, our long-term goal is to have at least 65 to 66 outlets spread across India.”
 
Mars Cosmetics reported a revenue total of around Rs 200 crore in the 2024 financial year and its revenue target for the 2025 fiscal year is around Rs 350 crore. One way the business expects to boost its revenue is by launching brick-and-mortar stores and connecting with new customer demographics.
 
The brand also continues to expand its product selection with a focus on the needs of Indian consumers. Mars Cosmetics’ most recent launch is ‘Colorbum’, a liquid lipstick line designed to specifically complement Indian skin tones.
 
“We can talk about our lipsticks all day long, because they deserve every bit of it,” announced Mars Cosmetics on Facebook. “Meet Colorbum. A dream come true for all indian skin tones, the perfect liquid lipstick, for all types of hustles.”