Mars Cosmetics expands retail footprint

Mars Cosmetics, a leading beauty brand has expanded its retail presence with the launch of kiosks across metropolitan cities, rural areas, and suburban regions in India.

The new kiosks have been opened in shopping centres including Cosmos Mall in Siliguri, IP Sigra in Varanasi, VR Mall in Surat, Phoenix Mall in Pune, and Capital Mall, Metro Junction in Mumbai.

With this expansion, Mars Cosmetics aims to strengthen its customer base to further solidify its position in the country’s beauty market.

Commenting on the launch, Pushpa Kandpal, senior manager of exclusive brand outlets operations said, “Our goal at Mars Cosmetics has always been to make beauty accessible to every corner of India, and this expansion is a significant step in that direction. These kiosks are designed as immersive experience centres, where individuals can discover and try our latest products while receiving expert advice from trained beauty professionals.”

“We believe that makeup is for everyone, and by opening these kiosks across diverse locations, we’re ensuring that beauty is no longer limited by geography,” he added.

Mars Cosmetics also retails from its direct-to-customer website and multi-brand platforms including Myntra, Nykaa, Tira, Purplle among others.