FMCG major Marico Limited has signed a partnership with Kaya Limited, which gives it the exclusive rights to handle sales and marketing for Kaya’s personal care products.
The partnership will help strengthen Marico’s personal care portfolio while Kaya is expected to widen its reach across markets and channels.
Commenting on the partnership, Saugata Gupta, managing director CEO of Marico Limited in a statement, “Science and efficacy-based skin care has revolutionised premium personal care both in India and globally, and has also been the missing piece within Marico’s premium personal care play. We believe that with the potent combination of a brand of Kaya’s stature and Marico’s organized channel reach and digital marketing capabilities, the opportunity to scale up the products business can be another growth driver for us over the next few years.”
Rajiv Suri, global CEO of Kaya Limited added, “We are very excited to collaborate with Marico, which will help us enhance our visibility and reach through their already established distribution and marketing networks.”
Kaya offers a portfolio of over 75 skin and hair products. Its products are currently available on leading e-commerce marketplaces and Kaya skin clinics across India.
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