Mango partners with Turkish brand Siedrés to reaffirm Mediterranean spirit

The Barcelona fashion brand continues to forge ahead in the realm of collaborations. Just weeks after Mango unveiled its exclusive premium capsule with Victoria Beckham, the brand has launched a limited-edition collection with Turkish label Siedrés.

Fusing the Mediterranean cultures of both brands, the resulting summer collection celebrates the season’s arrival with a fresh and colorful style reminiscent of days and nights on the beach. With a casual aesthetic, the capsule features transparent fabrics, crochet, embroidered flowers, and primary colors. Comprising around 50 pieces, including 26 clothing items such as dresses, tops, skirts, and low-rise jeans, and about 20 accessories like large beach bags and bucket hats, the collection is now available with prices ranging from 19.99 euros to 159.99 euros.

“We chose the hibiscus flower as the main print for several pieces in the collection because the capsule’s primary inspiration is the 2000s ‘beach’ club, so we also brought back items from that era,” explained Ceylin Türkkan Bilge, creative director and co-founder of Siedrés, citing examples like white capri pants and a red zip-front top.

The limited-edition collection is now available online and in select physical stores across more than 15 countries, including Spain, France, Turkey, Italy, the United Kingdom, Croatia, and the United States.

Under the leadership of Toni Ruiz, the company has spent several years establishing collaborations as a strategic pillar to elevate the positioning of its product offerings and associate the Mango brand with premium design and fashion. Recently, the Barcelona-based label has partnered with names such as Simon Miller, Camille Charrière, and Pernille Teisbaek.

Regarding the synergy with Siedrés, the creative director added: “Both brands share the goal of designing for people who prioritize comfort without compromising style. This collection is proof of that.” Founded in 2020 in Istanbul, Siedrés is a women’s brand positioned in the accessible premium segment. It is sold through physical outlets in France, Italy, Spain, the United States, the United Kingdom, the UAE, Turkey, and Mexico, and also through its own online store and platforms like Farfetch and Ssense.

Mango, founded in 1984 by Turkish entrepreneur Isak Andic, achieved record sales of 3.103 billion euros in 2023, doubling its profit to 172.1 million euros.