Mamaearth partners with Meesho to expand reach in rural markets

Mamaearth, a personal care brand by Honasa Consumer Ltd has partnered with e-commerce major Meesho to expand its reach in smaller towns and semi-urban areas.

With this partnership, Mamaearth aims to achieve a target of Rs 100 crore ($12 million) annual recurring revenue (ARR) on the Meesho platform within the next 12 months.

The brand has witnessed a significant growth during the recent Meesho sale with a 226 percent increase in orders.

Commenting on the partnership, Varun Alagh, co-founder CEO of Honasa Ltd in a statement said, “At Mamaearth, we have always strived to be present where our consumers need us the most. We have been witnessing a greater demand for quality and toxin-free beauty and personal care products from tier 3 and smaller markets, and this partnership with Meesho is helping us bridge this gap further.”

Vidit Aatrey, co-founder CEO of Meesho added, “The launch of Meesho Mall was a strategic response to the growing demand for branded products in categories like beauty and personal care. Since welcoming Mamaearth to our platform, we’ve seen incredible resonance with our shoppers and a remarkable surge in orders.”

Mamaearth, co-founded by Ghazal and Varun Alagh retails its portfolio of 200 products through e-commerce platforms and over 40,000 points of sale across India.