Mamaearth launches campaign with Shilpa Shetty Kundra, Ahsaas Channa

Mamaearth, a personal care brand from Honasa Consumer has launched a campaign for winters featuring actors Shilpa Shetty Kundra and Ahsaas Channa.

With this campaign, Ahsaas Channa will begin her year-long association with the brand representing its face category.

Through this campaign, Mamaearth promotes its vitamin C oil-free moisturiser and expects it connect with its target audience to boost winter sales.

Commenting on the campaign, Ghazal Alagh, co-founder of Mamaearth in a statement said, “At Mamaearth, our unwavring commitment has always been to provide effective solutions to our cherished consumers. As we approach the winter season, the challenge of dry and dull skin is a common concern we empathise with and we’re excited to offer an ideal solution that not only nourishes but also rejuvenates the skin naturally.”

“This proposition is at the heart of our new campaign, and we are confident that it will resonate with millennials who are seeking nature’s goodness in their skincare routine,” she added.

Honasa Consumer Ltd had recently reported a net profit of Rs 29 crore ($3.5 million) for the second quarter on the back of strong sales by Mamaearth.