Mamaearth launches campaign with Shilpa Shetty for baby care range

Mamaearth, India’s leading personal care brand from Honasa Consumer Ltd has unveiled its latest campaign, ‘Hai Proof Tabhi Mama Approved,’ featuring actor and its brand ambassador Shilpa Shetty.

In this campaign, the actor is seen endorsing the brand’s baby care products that includes the hair and skin care range.

Mamaearth claims its baby care range is dermatologically tested, free from toxins and harmful chemicals. The range includes products made with natural ingredients like milk, oats, and shea butter.

Commenting on the campaign, Shilpa Shetty said, “As a mother, I have always prioritized safety and quality when it comes to baby’s skincare. Mamaearth’s baby care range, with its Made Safe certification and natural ingredients, reassures parents that they are making a safe and nurturing choice.”

Anuja Mishra, chief marketing officer at Honasa Consumer Ltd added, “For the past eight years, Mamaearth has been a trusted partner in every parent’s journey, offering safe, effective, and Made Safe-certified solutions for their little ones. With Shilpa Shetty as our brand ambassador, we continue to reinforce our commitment to trust, transparency, and care – because when it comes to babies, only the safest, most nurturing, and well-researched solutions will do.”

Mamaearth’s baby care range is available on the brand’s direct-to-consumer website, online marketplaces, and retail outlets across India.