Mall of Dehradun kicks off festive season with multi-brand fashion show

Pacific Group’s Mall of Dehradun held a festive fashion fair titled ‘Festive Tales’ to engage shoppers and showcase the latest occasion wear and wedding wear designs by a selection of Indian labels, transforming the mall into a runway.

The 15-day fashion festival concluded on September 15 and its highlight was a ‘live mannequin event’ to showcase new bridal wear lehenga and saree designs, the mall announced in a press release. The event saw participation from labels and retail chains including Lifestyle, FabIndia, Meena Bazaar, Mohanlal Sons, Rareism, Geetanjali Salon, Temps, and Sabhyata among others.
 
“The goal of Pacific Festive Tales is to introduce the latest fashion trends to the community and offer exceptional attires for the festive season,” said Pacific Group’s executive director Abhishek Bansal in a press release. “Through these initiatives, Pacific Group is dedicated to bringing the most current shopping trends to Dehradun.”
 
Pacific Group launched Mall of Dehradun in June this year as Uttarakhand’s largest shopping centre to date. The mall houses an array of Indian and international fashion and lifestyle labels including Bluestone, Aldo, Being Human, Both & Body Works, Forever New, and Jack & Jones among others. Pacific Group straddles the real estate, hospitality, and education sectors and was established over three decades ago.