Madame opens first Nagaland store in Dimapur

Womenswear brand Madame has opened its sixth exclusive brand outlet in Northeast India and its first store in Nagaland. Located in Dimapur, the outlet retails a mixture of casual and party wear along with accessories. 

“Northeast India has always been a significant market for us, given its vibrant fashion culture and discerning customer base,” said Madame’s executive director Akhil Jain in a press release. “The fashion-forward women of Nagaland have always impressed us with their unique sense of style. The opening of our first store in Nagaland is a step towards bringing our unique fashion collections closer to the people of the region and we are excited to become a part of their fashion journey. We look forward to fostering a strong connection with our customers in Dimapur and beyond.”

The store was inaugurated by Miss Universe 2024’s fourth runner up Ruopfuzhano Whiso, a celebrated local figure, who led a ribbon cutting ceremony. Situated on Dimapur’s Nyamo Lotha Road, the store adds to Madame’s Northeast India stores in Gangtok, Guwahati, Imphal, Itanagar, and Siliguri. 

Madame was established in 1993 as a women’s western wear brand and today counts over 170 exclusive brand outlets spread across Tier 1 and 2 cities in India. The brand stepped into brick-and-mortar retail in the country in 2002 and also counts over 900 retail touch-points across the country while retailing online on a range of multi-brand e-commerce platforms including Myntra, Ajio, Flipkart, and Amazon India.