Mackage new campaign stars soccer’s most expensive defender Joško Gvardiol.

Mackage, the elevated outerwear specialist, has hired Manchester City’s gutsy defender Joško Gvardiol to star in the brand’s latest campaign, part of its Protect Your Craft series.

The house has launched the fresh campaign on the eve of the first pre-season game by Manchester City, the current holders of the Premier League, football’s most exciting championship. This Saturday, City will play AC Milan in Yankee Stadium, marking the 10th anniversary since these great teams have met.
 
Widely considered one of the best defensive players in the world, Gvardiol signed for Man City in 2023 for £77 million, making him the most expensive defender in footballing history.

The 22-year-old left-back has also played 32 times for the Croatian national team, starring in its run to the semi-finals of the 2022 World Cup in Qatar, before being narrowly eliminated by the eventual winners Argentina. 
 
“Centered around their shared values of precision, innovation, and functionality, this campaign unites Mackage’s unwavering focus on craftsmanship and performance with Joško’s unparalleled dedication as a world-class athlete. Joško is styled in Mackage’s latest Fall ’24 collection, highlighting the brand’s commitment to protecting individuals’ performance, whether it be on the football field or in their everyday lives,” the brand said in a release.
 
The Croatian star is captured before the downtown Manhattan skyline, posed on a Hudson River pier sports complex with the Freedom Tower in the distant background.
 
“Mackage fits seamlessly into my daily wardrobe, providing the perfect combination of protection from the elements and stylish functionality. Whether I’m on the pitch or navigating my everyday life, Mackage’s designs ensure that I stay comfortable and look sharp, no matter the conditions. Their commitment to quality and performance aligns perfectly with my own dedication to excellence,” added Gvardiol.
 
With a focus on high-performance and stylish functionality, Mackage’s new collection features advanced materials and designs that are as protective as they are fashionable. Founded in 1999 by Eran Elfassy, Mackage’s mission is to create haute gamme outerwear while balancing of fashion and protection.