Luxurify enters Indian market with New Delhi flagship store

RKS Carpets’ new hand-knotted carpet textile brand Luxurify has entered the Indian market and launched a flagship store in New Delhi’s Sultanpur neighbourhood along with a direct to customer e-commerce store. 

“We are proud to launch Luxurify as a beacon of sustainable luxury,” said Luxurify partner Neha Baranwal, Indian Retailer Bureau reported. “Our goal is to honor India’s rich artistic legacy while providing customers with elegant, hand-crafted rugs that bring comfort and sophistication to their homes.”  

The brand collaborates with more than 10,000 artisans with the aim of contributing to the preservation of the heritage craft technique of hand-knotting, used in carpet making, Mauve India reported. The business also aims to support rural communities with its work and promote sustainable and ethical manufacturing practices with its production base in Uttar Pradesh, according to Luxurify’s website. 

The brand’s flagship store is located at 145 Mehrauli- Gurgaon Road and is designed as an immersive shopping experience. As part of RKS Carpets, Luxurify is part of the brand’s 35 year history and is recognised as a Star Export House by the Government of India. The business is also affiliated with GoodWeave and Care & Fair and its products are all made in India.