Lush Decor launches in Indian market with curated showcase

US based home fashion retailer Lush Decor has debuted in the Indian market with a curated collection of home textile products. The business connected with industry players at the recent trade show Bharat Tex 2025 and showcased its e-commerce offering.

“India, with its rich textile heritage and deep appreciation for timeless yet contemporary decor, has long been an inspiring market for us,” said Lush Decor’s chief vision officer and founder Jenny Jing Zhu, Indian Retailer reported. “This launch is a significant milestone, and I can’t wait to bring Lush Decor’s vision of accessible luxury to Indian homes.”

Lush Decor showcased its bed linens and other textile products at Bharat Tex 2025 and enabled visitors to shop its product selection from its direct to customer e-commerce store as well as Amazon US. By launching in India, the brand aims to tap into the country’s growing middle class and demand for premium home products.  

“India is a dynamic and rapidly growing market for home textiles, making this expansion a natural step in our journey,” said Lush Decor’s CEO Paola Peretti. “Our aim is to embrace India’s diverse tastes and offering home decor solutions that truly elevate everyday living.”

Lush Decor was established in 2008 in New Jersey, US and has an omni-channel presence in the country. Specialising in whimsical and feminine decor, the label’s tagline is ‘Life. Inspired,” according to its website. Lush Decor offers international shipping from its e-commerce store and its products range from sheers, bed skirts, and comforters to curtains, pillows, and kitchenware among others.