Lulu Mall Kochi launches fragrance festival

Kochi’s Lulu Mall has launched a fragrance festival to drive festive footfall and promote Indian and international perfume brands. The fragrance festival launched with celebrity guests Sharaf U Dheen and Wafa Khatheeja and featured interactive entertainment.

“The power of perfume has taken over Lulu Mall, Kochi as actors Sharaf U Dheen and Wafa Khatheeja inaugurated the Lule Fragrance Showcase Expo,” announced the shopping centre on Facebook. “Bringing together the best brands and top fragrances, the expo aims to give customers a chance to explore the world and art of perfumery. Here are the photos from the day!”
 
The festival launched on October 16 and featured a number of exclusive promotions. Shoppers who registered as a member on the Lulu Mall mobile ‘Happiness App’ could shop for perfumes across Lulu Mall’s stores and kiosks and receive vouchers in return. The event was designed to capture shoppers’ attention during the festive season when many make significant gifting purchases.
 
Lulu Mall Kochi houses an array of perfume stores including Nykaa, Victoria’s Secret, Ajmal Perfumes, Oud Al Arab, and Arabian Souk among others. The mall also houses a number of perfume kiosks and fashion stores with dedicated perfume segments.
 
Lulu Mall Kochi is a development by UAE based retail and real estate business Lulu Group, which also runs malls in locations including Thiruvananthapuram, Lucknow, and Hyderabad. The business is run by Kerala born entrepreneur M A Yusuff Ali and also includes the Lulu Hypermarket retail chain.