Louis Vuitton names Pusha T as latest brand ambassador

Louis Vuitton has announced the appointment of rapper Pusha T as its latest brand ambassador. 

This collaboration brings together Pusha T and his longtime associate Pharrell Williams, who has been the creative director of menswear at Vuitton since last year. Pusha T has been closely linked to Williams since the late 1990s when he debuted with Clipse under the production of The Neptunes.

“The maison and men’s creative director @pharrell are pleased to welcome the artist as the newest House Ambassador, beginning a new chapter of Louis Vuitton’s longstanding commitment to the musical arts,” Louis Vuitton said on Instagram. 

“Continuing a creative collaboration with the men’s creative director, the house ambassador joins the maison ahead of the release of his new album — produced by @pharrell.” 

Since joining Louis Vuitton, Williams has attracted a number of stars to the French fashion house. Williams cast Pusha T in his first show last June on the Pont Neuf bridge in Paris. Pusha T also appeared on the runway in Vuitton’s western-themed fall 2024 show in January and attended the spring 2025 show at UNESCO headquarters last month as a front-row guest.

At Louis Vuitton, Pusha T joins a roster of brand ambassadors, including K-pop stars J-Hope from BTS, Felix of Stray Kids, Got7’s BamBam and Jackson Wang, as well as athletes Victor Wembanyama and Carlos Alcaraz.