Louis Vuitton launches new immersive game on Discord (#1681777)

Louis Vuitton unveiled on Monday a new immersive digital game on the Discord platform, dubbed ‘Enigma’.

Marking the first anniversary of its presence on Discord, from November 26 to November 30, Enigma invites its 8,000-member-strong community to solve a daily mystery and locate Vivienne, Louis Vuitton’s iconic mascot. Each day, a riddle will be presented to the players.

The week-long event underscores the House’s commitment to offering innovative and engaging digital experiences to its community, combining its travel inspirations with the codes of gaming culture.

“Participants will need to demonstrate cleverness, insight, and teamwork to decipher the daily clues and locate Vivienne,” Louis Vuitton said in a statement.

Discord has become a key platform for brands to communicate about Web3 projects. The luxury house started using the social platform to expand its relationship with its digital community, including NFT holders, in September 2023. 

To participate, registration is available on Louis Vuitton’s Discord platform.