Natural-based personal care brand Lotus Herbals has seen its clean beauty brand Lotus Botanicals grow swiftly and, expecting this trend to continue, is confident the subsidiary will reach a revenue total of Rs 200 crore by the 2026 financial year.
Lotus Herbals reported 30% growth last year at the company level but Lotus Botanicals reported 170% year-on-year growth, ET Bureau reported. For the 2024 financial year, Lotus Herbals expects Lotus Botanicals’ growth on the base of the previous financial year to average at 150%. If this growth trend continues as the business predicts it will, Lotus Botanicals would reach its ambitious revenue target.
Lotus Botanicals retails a range of beauty and personal care goods designed to address specific Indian skin concerns. The brand recently launched a range of products to protect skin during the humidity of the monsoon, Lotus Botanicals announced on Facebook, and the line includes sunscreen, face washes, and face scrubs among other goods.
The brand’s products are sulphate free, paraben free, and are free from toxic chemicals and its marketing focuses on clean beauty. Lotus Herbals launched Lotus Botanicals in March 2021 in response to the increase in customer demand for natural personal care goods during the pandemic.
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