Lotus Herbals expands premium product offering with lip care range

Natural beauty care brand Lotus Herbals has expanded its premium product offering and launched a ‘premium lip balm range’ through its direct to customer channel. The collection features three shades with hydrating ingredients and SPF 15 sun protection. 

“The launch of our new innovative lip balm range marks a bold step in redefining Lotus Herbals,” said Lotus Herbals’ chairman and managing director Nitin Passi in a press release. “With sleek, minimalistic designs and trending variants like Peptide, Café Mocha, and Sugar Delight, we’re not just creating lip care products- we’re making a statement. This range embodies our commitment to innovation and our desire to connect with the vibrant, trend-conscious audiences of today, all while staying true to the trust and care our brand has stood for over the decades.”

Lotus Herbals’ new lip range is designed to protect the lips against harmful UV rays and create a natural sheen, according to the label. Described as ‘Green Beauty,’ the unisex and vegan lip balms are also free from alcohol and parabens and contain Hyluronic acid, chosen for its moisturising qualities. 

The brand’s new range is priced at Rs 395 each and also retails from a range of multi-brand e-commerce platforms. With its new launch, Lotus Herbals aims to emphasise its commitment to ethnical and natural skincare products and to cater to Indian Gen Z and millennial consumer tastes, it announced.