Lotus Herbals collaborates with Anushka Sen for new campaign

Beauty and personal care brand Lotus Herbals has partnered with actor and influencer Anushka Sen who is now the face of its ‘Lotus White Glow’ product line. In her new role. Sen stars in a media campaign to promote Lotus Herbals’ ‘White Glow Three in One Deep Cleansing Facial Foam’.

“We are excited about our new campaign with Anushka Sen who resonates with digitally savvy Gen Z consumers, thanks to her popularity and large fan base,” said Lotus Herbals’ chairman and managing director Nitin Passi in a press release. “The White Glow deep cleansing face wash is a perfect blend of nature and science, which offers an effective cleansing experience without compromising the skin’s natural moisture balance. Lotus White Glow three in one Face Wash is your perfect ally for maintaining a clear, glowing complexion, every day.”
 
The new campaign sees Sen flit between a variety of locations including a bedroom and the swimming pool as she seeks to address three skincare concerns: dark spots, sun tan and how to get glowing skin. She showcases the features of Lotus Herbals’ White Glow Three in One Deep Cleansing Facial Foam’ and the campaign will roll out across a range of platforms including Instgram, Facebook, and Youtube.
 
“I’m thrilled to be associated with Lotus Herbals White Glow and their amazing three in one Facial Foam,” said Anushka Sen. “This face wash is a total game-changer as it helps reduce dark spots and tan, deeply cleanses, and gives your skin that amazing glow without drying it out. Make it a part of your skin care regime and see the magic.”